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7 Offline Promotion
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7 Offline Promotion


1. Put your web address/URL everywhere! It is as important as your phone number. 
Business cards, letterhead, envelopes, mailing labels
Packaging, catalogs, statements, invoices
Advertising, press releases, brochures, even shopping bags
Give away t-shirts, hats, bumper stickers and pens

2. Take out small ads in national and local publications that reach your target audience. Advertise your primary products and lead people to your site for more information.

3. Send a press release to the appropriate media about what you have done.

4. Submit articles to print publications that reach your target audience.

5. Write letters to the editor of your local paper and national magazines.

6. Get to know the business editor of your local newspaper and talk to him/her about doing a story about your Internet-based business.

7. Be a guest on a talk radio show that discusses your business topics.

Your Business Benefits
From An Internet Presence

Promotes Your Products and Services
You now have the opportunity to display descriptions of your services and products in a dynamic graphical and interactive format. Customers can obtain information, request specific information and purchase your products or services directly on line.

Builds Your Company Image
You broaden your exposure to the marketplace while enhancing your professional image.


Extends Effective Customer Service

Your customer/client questions and complaints are handled while avoiding long customer service telephone calls. By including a Frequently Asked Questions page on your web site customers can have many of their questions answered 24 hours a day.
You provide value added service by publishing a newsletter on your site. The newsletter can include any interesting articles as well as sales and company information.
You demonstrate credibility in your field by providing your visitors with helpful information and tips related to your profession/business.
You maintain an ongoing relationship with your customers/clients by providing special offers on products and services, news on your business’ recent accomplishments, links to other related informational sources or other important happenings. This will keep visitors coming back for more!